Blog.

Madness or genius? With all the talk of anticipated shortages running up to Christmas, is it now time to start stockpiling again? If you want to make sure there’s a turkey on the table, sprouts washed and prepped and toilets rolls at the plenty, then maybe so. But why, when it comes to new business

Let’s face it! You’re either comfortable with the C-Word or you’re not. Personally, I’m a huge fan and use it as often as I can, in the right context of course, so, if you cringe at the thought of it and need some help to get regular content out there, across various channels, we have

A few weeks ago, I sent out my latest blog referring to an email I’d written to a new business prospect on behalf of one of our clients. The blog made reference to the email sent, and the fact that I’d mentioned my Granny in a light-hearted way and as a result, I got a

I’m a big fan of staying positive, and I truly believe the more positive you are, the better you are in everything you do. Positivity breeds positivity. So here’s an article I saw and thought I should share it with you. Our posture can profoundly affect our attitude and outlook. A growing body of research

Using my Granny to get new business Not normal practice, right? But after reading about a recent funding for a flying taxi business, which has elevated it to a $1b+ valuation, I had to find a way to reach out to them on behalf of one of Wayout’s clients. After a conversation with my Granny last week

For some time, I’ve been banging on about the importance of finding the right balance and tone with positioning and communications, and being consistent with your messaging for new business and marketing to help keep your pipeline fed. Most agencies are saying the same old things in the same old way, and some have a