Wayout Consulting.
Blog.
Small time reading for when you have a little down-time.
I hate little pricks
I’ve recently been working for an agency whose clients are in 90% of the FMCG space, and for any of you that work with the category, you’ll know how tough it is, not only for
Will you marry me?
Picture this, you swipe right, you have a conversation and decide to meet, it goes well, you say you love each other, you propose, get married and have kids, live the dream, have an affair
Thanks for the hangover
If you’ve given up sending cold email, you’re missing a trick. Time after time I tell clients, if the subject line is catching, it’ll get opened, if the content is specific to the recipient and it
Free bacon butty
Unless you’re tasked with generating new business for the agency, the chances are you don’t really want to or need to get involved with it, so bugger off and go and buy your own bacon
Parading your exes on a first date
You wouldn’t do it, would you! Imagine this, you’re on a first date, you’ve spent half an hour talking about yourself, how wonderful you are, fun loving, caring, loyal and honest. Then, one by one
It’s all shrivelled up
One week away on the slopes, I come home, take a look, and it’s all shrivelled up. So, what’s gone wrong? So far this year I’ve been too focussed and have got carried away with
I hate little pricks
I’ve recently been working for an agency whose clients are in 90% of the FMCG space, and for any of you that work with the category, you’ll know how tough it is, not only for the brands that are being squeezed from every angle, but also the 1000’s of agencies all fighting for a piece
Will you marry me?
Picture this, you swipe right, you have a conversation and decide to meet, it goes well, you say you love each other, you propose, get married and have kids, live the dream, have an affair and then divorce. Doesn’t work that way does it! Unless you’re on Grindr….That’s a different story. So why is it, time
Thanks for the hangover
If you’ve given up sending cold email, you’re missing a trick. Time after time I tell clients, if the subject line is catching, it’ll get opened, if the content is specific to the recipient and it makes them smile, they’ll continue to read it, and if you tie it all up with a commercial reason for them
Free bacon butty
Unless you’re tasked with generating new business for the agency, the chances are you don’t really want to or need to get involved with it, so bugger off and go and buy your own bacon butty. If however you are, carry on reading, and I might buy you one. I’ve talked about the cobblers children syndrome before, here in my blog,
Parading your exes on a first date
You wouldn’t do it, would you! Imagine this, you’re on a first date, you’ve spent half an hour talking about yourself, how wonderful you are, fun loving, caring, loyal and honest. Then, one by one you introduce each ex you’ve ever had and start talking about the relationships with them. It just wouldn’t happen, would
It’s all shrivelled up
One week away on the slopes, I come home, take a look, and it’s all shrivelled up. So, what’s gone wrong? So far this year I’ve been too focussed and have got carried away with the day job, servicing clients, keeping them happy, running the business. Ring any bells? Business development when you’re busy is