Blog.

Here at Wayout, we love pissing people off, and we’re always telling clients to stop trying to appeal to the whole world, because you can’t. Our approach and style isn’t for everyone, and that’s good, if you’re offended by the tongue in cheek nature of our positioning, and the fact that just about every hand you’ve

I’ve been called many things in my time and I for one can honestly put my hands up and admit to being an askhole, on more than one occasion. However, then, I had inexperience and a cocky attitude in my defence. So, what’s yours? Time after time I see new business and marketing initiatives fail, and we have to point the finger

Some time ago I wrote about making a cake without any ingredients, it was a poor analogy relating to getting new business without a story, reason, content or collateral. If you want to rip it apart you can read it here, let me know your thoughts. Now, I still do advocate that without a viable

I have a little task for you when you have a spare 10 minutes. Take a look at your website, how you talk about yourselves, the language you use, now, take a look at three of your closest competitors, do you see a similarity? If not and you genuinely are saying something different, and getting

We all need help, even you. I recently sent an email to someone asking them if they needed help with business development, the reply I got was “we all need help, even you”. And I’d be a fool to disagree with that. After a year trying to sort out a network at home that doesn’t

The chances are, at some point in your career you’ve attended some form of a networking event, if, like me, you hate them and quake in your boots at the mere thought of attending one, then have a laugh and read this, on how to survive a networking event, courtesy of The Daily Mash. If