I received an email from an old colleague of mine the other week. The email started off with an apology, saying they shamefully had to admit that they misjudged me a while back. It went on to say they’ve been receiving my emails for a while now and at the start, they couldn’t work out what I was doing. Talk about courting controversy on occasion.
But then they realised something. That the emails drew an emotion out of them, and whether it was ‘what the f**k?’ or ’that’s funny’, the emotion made them look out for my emails and now they read them in the right context.
They went on to say I had completely cut through an enormous amount of inbox junk and cynicism and that they now look forward to the next and the next. Thank you, Sam, it’s always good to get feedback and know my emails hit the spot.
Communications agencies talk a lot and offer a lot but very few actually do successfully for themselves what they advise their clients on.
So, if you’re looking to cut through all of the noise and create content that engages, inspires and draws emotions out of people to give them a reason to get in touch with you, then give us a call.
Andrew