I’ve done it again, blown yet another new business meeting because I used the C-Word.
Call it occupational Tourette’s you like, however, I just can’t help myself.
There I was being told that they wanted lead generation, and it slipped out uncontrollably, Content, I shouted.
It was quite apparent I had offended someone again with the C-Word, and they were far from impressed.
No content and you’re wasting your time doing lead generation, so we ended the meeting and I walk away with my tail between my legs…well, actually no.
I walked away as proud as punch knowing I’d given the right advice for them and not shoehorned yet another agency into a solution that’s doomed to fail.
Content is key to any new business approach, it needs to be regular, relevant, refreshing and rewarding. Not prepared to produce any, then you’re wasting your money and time.
So, before you take on that lead generation agency, or even employ a new business manager to do it in-house, just ask yourself this, are we giving them all the tools they need for success?
We know a few tools, and we’ve chosen not to work with them, we do, however, help open-minded agencies to put the right strategy and plan in place, that delivers the best results possible.
The C-Word isn’t always a bad thing, so give us a call and we’ll help you feel more comfortable using it.
Andrew
07979 861028