A few weeks ago I was talking to the MD of Sonos, I’d approached him on behalf of one of our clients.
He was quick to say that he didn’t need what we were offering, however, he felt compelled to reply, despite the fact he receives between 30 & 40 unsolicited emails from agencies daily.
So, why did he reply to my email?
The answer is simple, a cheeky subject line that stood out and got the email opened, and content that engaged him and made him smile without the waffle.
Email can still be a really good channel for new business, if it’s done well.
So, if like me, you fancy a little cheeky line on occasions, get in touch so we can help your email stand out from the crowd and get read.
Andrew