After creating a few winces from my last blog post, which you can read here, I thought I’d sweeten things up a bit this time.
Picture this, you’ve been briefed to make a cake, a big chocolate cake with cream between the layers, all topped off with some healthy strawberries, but there’s one snag, you’re given no ingredients. Impossible, right?
So why it, so many agencies say, go and get some new business, then sit back and relax and moan when no results come in, It’s because there are no ingredients.
Just take a step back and get real. Only when you’ve got your story straight and have a bank of collateral, content and your targeting and strategy in place, can you begin to see proper results.
So before you make yet another costly hire that is set to fail, get the house in order and then you’ll end up with the nice chocolate cake, in this case, a healthy pipeline of commercial opportunities that unlike a makebelieve cake, actually materialise into projects and new clients.
I know a fair bit about cake making, and it also happens I’ve helped a couple of agencies here and there to get their house in order.
So, if you want cake, let’s meet up and I’ll bring you a piece.
Andrew
07979 861028
andrew@wayoutconsulting.co.uk