I’ve recently been working for an agency whose clients are in 90% of the FMCG space, and for any of you that work with the category, you’ll know how tough it is, not only for the brands that are being squeezed from every angle, but also the 1000’s of agencies all fighting for a piece of the pie.
So, how do you reach out to new prospects without making it as difficult as looking for a needle in a haystack?
Quite simply, use a much bigger needle, and make sure you have a big prick. Your needle is your proposition, tone of voice, your identity, the prick is the reason why someone should want to talk to you. The haystack is your audience.
There are plenty of little pricks in our industry, the secret is to be a big one, but one that is personable, memorable and has the ability to make people smile along the way.
So, if you’re looking to become a bigger prick, and stand out from the crowds for all of the right reasons, drop me a line.
Andrew
andrew@wayoutconsulting.co.uk
07979 861028