I have a little task for you when you have a spare 10 minutes. Take a look at your website, how you talk about yourselves, the language you use, now, take a look at three of your closest competitors, do you see a similarity? If not and you genuinely are saying something different, and getting new business couldn’t be easier, then hit delete, I’m wasting your time.
If, however, you’re struggling to get people to sit up and listen to what you’ve got to say, or even finding it difficult to get those all important meetings in the diary, when you walk in, work your magic and convert them into paying clients, then you need to take a step back, and have a slightly different attitude, you need to find your own unique voice and sing loud and proud about it.
Here at Wayout, we’re always banging on about “your story” and how you communicate it through your website, content and collateral, yet time after time agencies fail to make an impact when it comes to new business. And more often than not it’s because agencies default to what they feel is safe and the norm.
Now, I’m not advocating being rude and purposely offending people, but we have a simple rule here and we stick to it, fuck what people think, have your own voice, own it, be different, and don’t try to appeal to everyone, you can’t.
Be polarising, be personable and make it fun.
If you’re struggling to find your voice and get the cut through you need, with either your marketing messages or lead generation, try this Wayout and give us a call.