I remember fondly the first time we met, I was standing at the bar ordering a glass of wine, they were sitting down drinking theirs.
At first, I was a bit dubious, as they all say and want the same things, however, the chemistry was good and we hit it off. I was convinced I could change them, and so we committed to each other.
Just like most marriages, we made an investment and promises to each other, I did have a nagging doubt but was determined to make a success of it, sadly it recently came to an end.
What have I learned? If they’re not prepared to invest time into getting new business, and they don’t understand the value of content to help drive it, then walk away, no matter how painful it is.
New business has evolved, it’s not just about hitting the phones and sending out email.
So don’t end up in a costly relationship, consider this, there is another way out, there is This Wayout.
Andrew