With a desire to start an agency, a collective of exceptional talent and driven human beings, Saturday Studios was founded, but what was their story?
With a strong principle to work on projects that are enjoyable and only matching the teams’ passions to the clients they work on, we had to ensure there was a clear and defined story to take to market, and one that would cut through the noise in agency land and appeal to the audience.
So, we got to work, digging deep into the purpose, vision and values of the agency and its founder, finding the reasons why he started the agency and the motivation behind it. Only then could we truly reflect his reasons and motivation and begin to develop the brand story.
Once we were armed with the information we needed, we started articulating their purpose, vision & values and began to create a brand story that was unique to them, one that had the impact needed to resonate with their audience, getting them to sit up, listen, and giving a reason to engage.
The brand story was then developed further to ensure there was a clear and consistent message, across all channels and touchpoints.
So, if you’re struggling to define yours, drop us a line so we can help you create your own unique story.