I met an agency last week, a hidden gem that has worked on many things that you’ve either sat on, touched, used or seen at some point in your life, and yet they’ve never done any proactive activity to raise their profile and generate new business.
However, after 25 years they’re now looking at reaching out to new markets and sectors and are ready to tell all about their amazing work.
One question they asked, is whether email works for the use of new business? Yes, I replied, after all it’s my emails you read that prompted you to call me and set up this meeting.
Done properly, and used as a tool to nurture, entertain and educate your audience of what you do, email works well.
Make the subject line engaging giving someone a reason to open it, then appeal to your audience and their way of thinking, and overtime you’ll raise your profile and gain trust.
We’re all too familiar with those boring sales emails, and the standard subject lines.
So, if you’re looking at increasing your profile and want to cut through all the noise in the in-box, and you fancy a Cheeky Line, then give us a go.
Andrew 🙂