I took a call the other day from the founder of an agency who’s looking for some help to get new business, he’s tried various options before without much success, cold calling, cold calling and cold calling.
He questioned what could be going wrong, I explained that before he wastes any more of his life and money investing in cold calling, it might be worth looking at his proposition and his website to see what he’s saying.
Is it engaging?
Are you saying anything new or different?
How many people would rather poke their eyes out with sticks rather than look at your website?
Now don’t get me wrong, cold calling can and does still work and combined with other channels gives great insight and enables you to build relationships with people, but get your priorities right.
Before you start any new business or marketing activity, your story, how you tell it and your content is key, and it needs to engage people and get them excited, and if you make them smile there’s a better chance to get them to answer the phone when you do call. Get that wrong and you’re wasting a lot of time and money investing in any activity for new business.
So if want a cold caller without getting the basics right, we’re not for you, if you want the people that can help you get the basics right before the calling even starts, then try This Wayout.