Have you ever asked yourself what you’re useless at? The chances are unless you’re an egotistical prick that thinks you know it all, there will be things you’re crap at.
Mine is IT, and foolishly when I was at school in the days of the ZX Spectrum and Commodore 64, I opted out of IT lessons and chose to bake cakes instead, now when it comes to having to do computery things, I squirm and run into the kitchen to make a Victoria Sponge.
On a serious note though, to grow your agency and win more clients you have to be aware of your strengths and most importantly, your weaknesses, focus on what you can do, do it well and leave everything else to the experts.
When it comes to new business & marketing your agency there will always be someone with a view of how it should be done, maybe you, the MD, the Creative Director, The CEO, but from our experience, often other peoples opinions can be a bit like smelly trainers, most people have them and some of them stink.
It’s a tough job to cut through the noise from the other 25,000 agencies, that’s London alone.
So, focus on what you’re good at and find another Wayout for everything else.
I’m bloody good at Victoria Sponges, but I also have the right team around me that helps agencies to cut through the noise, win more clients and continue to succeed.
Give us a call or drop me an email.
Andrew